Det er veldig vanskelig å slå gjennom på dagens MMO-marked, og store budsjetter betyr ikke at man nødvendigvis at man trekker spillere. The Elder Scrolls Online har derfor en annen innfallsvinkel, sier regissøren på spillet, Matt Firor i dette intervjuet.
Han sier i grunn bare at det minner mer om et Elder Scrolls-spill med flerspiller enn et MMO.
"This is more a multiplayer Elder Scrolls game than an MMO. [You'll see] very limited UI, nice and clean, not a lot of bars.. the combat system is very much action-based. It's also soloable... you can solo almost the entire game. We wanted to get Elder Scrolls players who were unfamiliar with online games and MMO terms to get in, play, have fun and get introduced to the multiplayer aspects".
Firor sier blant annet dette om de sosiale aspektene:
"We really want players to meet in world, make it a little more organic, because meeting people in an interface isn't always much fun (though we do allow it). But we've public dungeons, where you go in, and so do other players - but they're not instances. They're actually in there with you.
"Dungeons are a little harder than overground content, about one a half times more, so you're going to find yourself in trouble - and if you are in trouble and a player comes and helps you, or you see a player that needs help, even if you're not grouped, the game treats you if you were: it shares full experience, the rewards. You're encouraged to meet people, but you're not required to".
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