EA skal satse på free-to-start i fremtiden

Spillgiganten EA har fått mye pepper for deres bruk av free-to-play og mikrotransaksjoner i spill som Real Racing 3, Dungeon Keeper og Battlefield Heroes, men dette skremmer dem ikke fra å utforske konseptet videre. Det neste som ligger foran selskapet er nemlig en modell av typen free-to-start, og EA-sjefen Andrew Wilson sa følgende i et intervju nylig:

On free-to-play, with consoles, we think about this much the way that we think about free-to-play overall. There's a couple of different vectors to this. The first is as we look to the future, we believe a very big part of our player-base will expect a free-to-start experience. When we look at film, television, music, books, very often there is this free trial notion that actually onboards new players, new listeners, new readers, or new viewers into a service. We're actively looking at how we could offer that type of experience to our players on console and across other platforms.

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