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Capcom setter kvalitet fremfor kvantitet

"We'd prefer a game that got a 9 and sold less, than got a 6 but sold more."


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Etter suksessen til Resident Evil 7: Biohazard og Monster Hunter World, og reaksjonene på endringene som har blitt gjort i Resident Evil 2 Remake, virker det som Capcom nå har mer selvtillit, noe som viser seg i den nye filosofien deres.

Stuart Turner og Antoine Molant fra Capcom snakket nylig om dette, og om hvordan de nå fokuserer på økt kvalitet på spillene sine, og hvordan de velger best mulig lanseringstidspunkt for titlene de gir ut.

"While we have shareholders to appease, it's not just about commercial performance," fortalte Capcom sin europeiske COO, Stuart Turner, til GamesIndustry. "There is an artistic element that always comes in where we know this is the right way. And while if we compare RE7 to RE6 the absolute numbers are not the same, in terms of the profitability... it's completely fine. It ticked all of our boxes internally. It was really well received. And in some respects, getting some very good review scores counts as much for Capcom as a game that sells millions and millions and millions. We'd prefer a game that got a 9 and sold less, than got a 6 but sold more."

EMEA-markedsføringssjef Antoine Molant la deretter til: "We are less focused on Day One sales these days, too. We are looking much more at the long-term. And in that case RE7 is performing amazingly. Even now, after almost two years, it's still the VR flagship title. That helps keep the game selling well."

I løpet av det samme intervjuet snakket de om hvordan de fokuserer mer på å gi ut titler i januar, en måned som ikke er like fullstappet med AAA-titler som visse andre måneder.

"We know our titles and our audience, and we know the appeal we have, and we also know what our competitors try and do. We're not going to stand up to those companies dropping tens of millions on marketing. We are, in some respects, a boutique publisher, and that January window fits with us," sa Turner til GamesIndustry.

"There are rewards that can come in launching before Christmas, but that also comes with inherent risks. And culturally, you could say, as a Japanese publisher we like to avoid risk rather than gamble on having a massive success. That's not to say that at some point we won't go: 'Hey, next Monster Hunter, let's make it a Christmas title'. But at the moment January represents low risk and high returns, and now we're starting to see other publishers in there."

Molant la så til: "At least we're not February 22nd."

Datoen refererer til en av de mest hektiske dagene for butikker, anmeldere og spillere neste år, da Metro Exodus, Days Gone, Crackdown 3 og Anthem alle kommer ut den dagen. Sikkert en grei dato å unngå, hvis du har planer om å gi ut et spill, ja...