adidas (jepp, det skal være små bokstaver) kommer til forme en "strategisk allianse" i lag med Microsoft og varemerket Xbox. Dette samarbeide kommer til å medføre følgende, i følge pressemeldingen:
Xbox 360 kiosks in adidas stores. Xbox kiosks will be placed in retail locations across the U.S., Europe, Japan, Canada, Asia, Latin America, Australia and New Zealand for a variety of activities leading up to the FIFA 2006 World Cup.
MTV Goal — Germany 2006. Xbox will join adidas in supporting the MTV series "MTV Goal — Germany 2006" which follows the progress of 10 of the globe's most promising young football talents as they bid to make it into their national squads in time for 2006. The show will be screened beginning mid-November 2005.
Platform integration. adidas will install content on Xbox 360 consoles, while Xbox will enjoy presence on adidas' planned FIFA 2006 World Cup mobile portal.
Goal: The Movie. Xbox is supporting "Goal: The Movie" with a series of cross-promotional exercises with adidas.
Grassroots football events. Xbox will have kiosks at all adidas grassroots football events in the lead up to the FIFA 2006 World Cup.
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