Microsoft Press Pass har hatt en samtale med Mark Hanson, vise president i Sony Amerika og Kevin Eagan General Manager i Microsoft sin OEM divisjon. Selv om de to er rivaler i konsoll-verdenen har de faktisk ett samarbeide på gang, dette samarbeide går ut på å integrere Sony's VAIO XL1 Digital Living System inn i Windows XP Media Centre Edition 2005.
Ett utdrag fra det som ble sagt finner du nedenfor:
• PressPass: In the gaming console market, Microsoft XBox and Sony PlayStation compete intensely. Given that rivalry, how have your companies manage to get along so well in the development of VAIO XL1?
* Eagan: While we may have very different approaches to certain products, such as with our respective gaming consoles, what allows Sony and Microsoft to work together in other technology areas is a mutual commitment to creativity and innovation in serving our customers. Sony's investment in research and development of its VAIO PC and the new VAIO XL1 Digital Living System in cooperation with Microsoft makes a pretty strong statement that at its core, Sony recognizes the strength of the Windows XP-based PC as the cornerstone for the digital home. We share the belief that consumer electronics devices, from TVs to video and music players to gaming consoles, can all be made easier to use by setting a PC at the center.
* Hanson: Despite having some areas where it competes aggressively with Microsoft, Sony also relishes the opportunities we have to get together on projects such as VAIO XL1, where there's strong compatibility between our technologies and a great deal of value in uniting our complementary strengths.
* PressPass: What else can consumers expect to see from Sony and Microsoft's partnership in the near future?
* Eagan: We know that Sony is going to be a partner that pushes the envelope on customizing and extending Media Center Edition into new areas, just as it has done now with the VAIO XL1. We look forward to seeing how Sony builds on the Media Center platform in the years ahead. For example, I think Sony is one of the best-positioned companies to respond to the huge consumer interest in mobile digital music devices. As a Microsoft Software Partner, Sony has a great opportunity to extend the success of its PC business and its new VAIO XL1 disc changer to other mobile entertainment devices, and even mobile communications devices, that will round out a complete Sony digital home experience.
* Hanson: I also don't see this VAIO XL1 collaboration with Microsoft as being a one-shot deal by any means. Part of the objective behind this project has been to put a new set of features on the market and try to understand how people are using this product, then figure out how we can further improve the user experience over time. VAIO XL1 is a sneak preview of greater things to come. We are not only engaging the Microsoft eHome team but also other Windows product groups to identify areas in which we can be innovative. Sony looks to challenge the industry and put solutions in place that customers really appreciate and want. We think we can gain a lot from working closely with the Microsoft team to accomplish that.
... og som dere ser er ikke miraklenes tid forbi!
Flere nyheter om Sony finner du inn her
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