Det fanbaserte spillnettsiden 4 Color Rebellion som gjennom tidene har skrevet noen innsiktsfulle artikler og kronikker har nettopp kastet seg over fenomenet med Xbox 360 og det faktumet at maskinen ikke er en suksess i Japan. Riktig mange mener at det skyldes japanernes nasjonalisme men dette er nettsidens skribent Vinnk slettes ikke enig i, han skriver bl.a.:
"People are saying that the Xbox is not selling because the Japanese people are Xenophobic and will never buy foreign electronics. I have even read a few comments that say and I quote ‘Those Japs would never buy an American game system because they are still bitter about Hiroshima’"
Deretter tegner han et bilde av firmaer eller merker som klarer seg strålende i Japan til tross for å være amerikanske. Han sier bl.a.:
"They are buying iPods like crazy. Japanese Apple stores sell more iPods per store than Apple stores in America. But wait! Apple is based in California. How can this be? Why aren’t they proudly buying their own, Japanese, Sony Mp3 players? Because Apple makes a good product that is in tune with what Japanese consumers like."
En av hans vesentligste poenger er at systemet og utvalget av spill ganske enkelt ikke matcher japanernes forventninger eller smak:
"Now look at the Japanese Xbox 360 launch lineup. First person Shooters, sports and car games. Games that sell really well in America but other than the car games are not to the Japanese taste. Had they launched with RPGs, simulation games, party games, gambling games and fighters, they might have done a whole lot better. McDonalds changed their company for the Japanese taste. Microsoft tried to change the Japanese taste for their company."
Hvis du vil lese hele artikkelen, så kan det gjøres her:
4 Color Rebellion-artikkelen