EA og TV-selskapet Endemol med suksesser som Big Brother, Deal or no deal samt Fear Factor på sin merittliste har gått inn i partnerskap om noe som har fått navnet Virtual Me. På virtualme.com (som lanseres i løpet av noen måneder) kommer spillere til å kunne lage sin egen avatar og delta i en rekke ulike "TV-programmer" som Fame Academy, Deal or no Deal samt Alle mot En (som går på TV2). Tanken er å skape en plass for mennesker å omgås og trives ilag med sine favorittprogram. Sjekk disse skjermisene nedenfor.
Her er en liten del av pressemeldingen vi fikk tilsendt:
Peter Bazalgette, Chief Creative Officer, Endemol comments: "We're told that people are starting to spend more time online than they are watching TV. Both markets are now important and this has huge implications for content creators. Our opportunity with Electronic Arts is to develop ideas that fully embrace the way people are consuming entertainment today."
Gerhard Florin, Executive Vice President and General Manager, EA International said, "With Virtual Me we are at the forefront of a new, hybrid form of entertainment that takes gaming beyond the console. Endemol is a great partner to help us bring together the best of TV and video games for an offering that can appeal to mass market audiences and change the face of entertainment."
The two companies will create an integrated team to share expertise in their respective fields and develop entertainment formats and experiences for a wide range of platforms, including TV and online.