I dag har vi fått tilsendt en mail som sier at det vil bli en omorganisering av EA i forhold til hva vi kjenner i dag. Det gigantiske spillselskapet skal deles opp i fire grupper og hvor hver del skal konsentrere seg om spillutvikling innad i seskapet samt fortsette et godt samarbeid med andre utviklere. De fire gruppene er EA Sports, EA Games, EA Casual Entertainment og til slutt The Sims. EA selv mener denne oppdelingen vil sørge for at de nå kan dekke mer av verden, samt komme opp med nye ideer innen spill kjappere enn tidligere.
Her er omorganiseringen i sin helhet:
* The Sims - Led by Label President Nancy Smith. This team created the model on which the new organization is built. Upcoming releases include: MySims for the Wii and Nintendo DS, SimCity Societies, and The Sims Castaway Stories and many more.
* EA Games - Led by Label President Frank Gibeau. This label includes Need for Speed, Medal of Honor, SPORE, Battlefield, Burnout, Command & Conquer, The Simpsons and more. EA Games will also be home to the EA Partners publishing business.
* EA Casual Entertainment - Led by Label President Kathy Vrabeck. This team will focus on lighter, more accessible games for families and new consumers. The portfolio will include EA franchises and games such as Harry Potter, Boogie and others. This group will also be home to EA Mobile and EA's casual suite of online games, Pogo.com.
* EA SPORTS - Without question, the strongest brand in interactive entertainment. This team is responsible for many of the company's flagship franchises including Madden NFL, NBA Live, FIFA Soccer, Tiger Woods PGA TOUR, NHL Hockey and NASCAR. EA Executive Vice President Joel Linzner will oversee this group until a president of EA Sports is announced.
De fire delene vil i tillegg få støtte fra to nye grupper - Central Development Services og Global Publishing.
Dette sier EAs Chief Executive Officer John Riccitiello:
"This transition will be implemented over the course of the coming months. EA is privileged to have a deep bench of proven talent and our new structure encourages people to bring great ideas into the market more quickly. There will be more games and services for core consumers and new gamers and better focus on operational efficiency."
Hva tror du om denne oppdelingen - vil EA kunne stille sterkere opp i mot sine konkurrenter?