Akkurat nå tilbyr Xbox One og Playstation 4 de beste alternativene for de som vil ha ukomplisert underholdning med PC-kvalitet til stuen, men om bare tre eller fire år vil konsollmarkedet bli truet av mobilselskapene.
Dette forklarte EA-sjefen Andrew Wilson på Credit Suisse 2013 Technology Conference i går.
"Our market is evolving at a very, very, very rapid rate. I think that Microsoft and Sony have a real opportunity to build a strong following and a strong install base while they continue to be the single best way to get high fidelity, high definition interactive entertainment to your 80-inch television."
Men selv om det egentlig mangler skikkelig konkurranse akkurat nå, så trenger Sony og Microsoft å finne solide strategier for å stå imot trusselen som kommer fra mobilmarkedet, mener Wilson.
"I think that three years from now, four years from now, they're going to be under some fairly stiff competition for the living room, from mobile providers, from Apple, from Google, from Roku, from Comcast, to try and own that living room experience."