Jubelen sto i taket på kontorene til Sony da Microsoft gikk på scenen under fjorårets E3-messe og avslørte at Xbox One skulle koste omtrent 1000 kroner mer enn konkurrenten Playstation 4. Scott Rohde (Sonys Head of Worldwide Studios America) har i et intervju med Arstechnica vært ærlig nok til å fortelle om situasjonen:
"I'm not gonna lie. I remember exactly where I was, we were in press conference rehearsals last year. We had a feeling they were going to come in at $499, but we weren't sure. So yeah, we were dancing in the aisles and high-fiving. It was great. Anyone that came in on an interview, it didn't matter what the question was, I could always just answer it with $399. It was the answer to every question."
Rohde kommenterte også Microsofts valg om å slippe Xbox One uten Kinect:
"I think that, to be truthful, we always assumed that eventually they'd have to release a SKU without a camera... So we were waiting for it to a degree, and we were ready for it."