Som kjent ble Apple Watch annonsert på tirsdag, og nå mener EA-sjefen Frank Gibeau at de er interesserte i klokken som de mener byr på nye muligheter. Det er i et intervju med Cnet han sier:
"One of the things we're intrigued with in the mobile division is seeing wearables emerge as a gaming platform. We think we're in the early stages of that, if you look at Oculus and its relationship with Facebook, and Google Glass. Now with Apple's big announcement with the watch, there's a trend here where wearables are going to increase in performance, capability and unique functions over time that we believe will enable gaming experiences."
Gibeau forteller at EA er i full gang med et spillet til nettopp smartklokker og fortsetter:
"In fact, we have two teams prototyping wearable experiences that are not only standalone, but also some ideas where you can actually use the fitness component in the watch that can unlock capabilities in the game that might be on your Iphone. Or you could do crafting or some other auction trading on your watch that goes back into your tablet game that you might check out later when you get home."
Han avslutter med å forklare at det fortsatt er på et tidlig stadie i prosessen, men at EA synes det er en spennende reise de gjerne vil ta del i:
We're pretty excited about it; We think it's very early days. But for EA, the emergence of another gaming platform is compelling for us".