Vi er vant til å se kjente produkter, strategisk plassert i filmer. Nå satser nystartede Jam International Partners på å plassere de samme produktene i spill.
I filmindustrien er dette faktisk blandt vanligste måtene å trekke inn noen ekstra penger i filmproduksjonen, og firmaet ser sitt snitt til å over føre den drøyt 20 år gamle trenden til dagnes spillmarked.
Spillindustrien vil garantert oppleve protester, i likhet med filmindustrien, da mange anser at denne formen for finansiering kompromitterer det kunstneriske uttrykket. Om Ratchet faktisk vil drikke Coca-Cola eller om Spider-man vil drikke Tropicana-juice i kommende spill, gjenstår å se.
Her følger noen uttalelser fra pressemeldingen:
Michael Oxman, former advertising agency executive with Euro RSCG Tatham Partners in Chicago commented: "We want to create winning product placements in video game titles of the same magnitude as the big movie success stories, like Reese’s Pieces in ET, Ray-Ban’s Wayfarer in Risky Business and BMW in James Bond."
"JAM International is the one-stop-shop for in-game product placement, acting as the conduit between the game developer and the brands being placed in the games themselves. Our staff takes the time to match the right games with the right brands, based on a thorough understanding of all the titles in development," explained fellow founder Joshua Graff.
Andrew Ross said that interest in the firm, although it’s only been open for business for a short time, is really hotting up: "The interest in our organization and offerings have far exceeded our expectations. We've been thrilled by the positive response we've received from game developers, publishers and brands looking for product placement opportunities in video games."