Fjoråret var plaget av intens bruk av mikrotransaksjoner og lootbokser, og et av de verste spillene i så måte var helt klart NBA 2K18. Nå har Take-Two tatt til ordet for spillet og mottakelsen det fikk.
I et intervju med Game Informer forklarer CEO Strauss Zelnick tankegangen bak forettningsmodellen og strukturen til spillet.
"Unquestionably we pay attention to consumer response because we're so focused on engaging and captivating and entertaining the consumer. Any time we get feedback that is anything less than 1000 percent positive, we stop and say, what should we do differently? I think there's a small sliver of the consumer base that basically wants everything for free, we can't really help those people. I think most consumers just want a fair deal and we do think that part of a fair deal is, you know when you get the check at the end of the meal, it's not enough that the food tasted good, it has to be a fair deal for what you got. So we're very focused on it being more than a fair deal, we want to give consumers much more than they paid for."
Zelnick tar ikke hensyn til at ingen av de som klager vil ha spillet gratis, for de betalte tross alt fullpris for det. Hva synes du om holdningen til Take-Two?