Nintendos egen Shigeru Miyamoto mener i et nytt intervju at Nintendo ikke lenger skal forsøke å nå ut til de "hverdagslige" spillerne, men i stedet sikte seg inn mot de mer dedikerte spillerne. Miyamoto mener at de mindre engasjerte forbrukerne er altfor passive:
"[These are] the sort of people who, for example, might want to watch a movie. They might want to go to Disneyland. Their attitude is, ‘okay, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games]"
"In the days of DS and Wii, Nintendo tried its best to expand the gaming population. Fortunately, because of the spread of smart devices, people take games for granted now. It's a good thing for us, because we do not have to worry about making games something that are relevant to general people's daily lives"
Vi håper at dette er et riktig valg for Nintendo.