Det er utviklerne bak Soul Axiom som har gått ut med hva det kan koste for å få en ganske populær Youtube-spiller til å vise frem et visst spill i en av deres videoer. Tydeligvis hadde utvikleren sendt et tilbud om en gratis kode til spillet, og svaret som kom tilbake sa at Youtube-spilleren ville ha 22 000 dollar for å teste spillet i en episode og lenke til spillets Steam-side. Det betyr at det kan koste 180 000 norske kroner for en liten video på Youtube.
Ben Tester, Wales Interactive (via Reddit):
"On one of my normal PR rounds I received an email from a very popular YouTuber with a few million subscribers offering to have one of our games featured on their YouTube channel for a rate of either $17,600 for 2-3 talking points or $22,000 for 2-3 talking points AND a description link. Upon reading this my jaw dropped. Is this real? Are there developers out there that pay that sort of money to have their game featured in one video?.
I must stress that I emailed the Youtuber first to ask if they would like to receive a free code for our game to play for their channel. The Youtuber did NOT mention anything about making a positive promotion nor was this a scam from a fake Youtuber. Finally I'd like to state that I refused the offer."
