De to første ukene etter prisnedsettingen på GBA SP har vært veldig fremgangsrik for Nintendo. I gjennomsnitt har salget økt med over 200% i Europa. Men det er ikke bare maskinen som selger stort, også spillene selges det mye av. Det er spesielt Pokémon FireRed og LeafGreen som imponerer med sine utrolige 250.000 solgte eksemplarer etter bare to dager i Europa!
"This is a record sales uplift for the handheld console that continues to lead the market, with a European installed base of almost 5 million. This recent price drop enables us to offer gamers everywhere the Game Boy Advance SP at its most affordable price ever and with so many great games available now and in the future, there has never been a better time to get into handheld gaming.
The phenomenal success of Pokémon FireRed and Pokémon LeafGreen in the first two days on sale proves that the franchise is still very much alive. For the first time ever in a Pokémon game, we have introduced wireless gameplay through the use of a Wireless Adaptor (bundled free with the game). We believe this, plus the host of new features in the game, have been key to its success." - sier Jim Merrick som er leder for markedsføringen for Nintendo Europe