De fleste ble mildt sagt overrasket under E3 da det ble avslørt at Ninja Theorys første spill som et Xbox-førstepartsstudio blir Bleeding Edge, et konkurranseorientert multiplayer-spill, fordi studioet for alvor ble anerkjent for Hellblade: Senua's Sacrifice, som er et helt annerledes spill i forhold.
Men heldigvis ønsker Microsoft fortsatt at studioet skal fortsette med å lage spill som Hellblade. I et intervju med Game Informer sier Xbox Game Studios-sjefen Matt Booty nemlig:
"I think Hellblade is a great thing to point out as an example because it is just a great example of the kind of game that we're looking for from the studios that we've acquired recently- which are, they're not going to be 90 hour AAA games. But what they are going to be are things that are super well crafted, that will have as close to AAA production values as we can get. But we're going to scope them so they can be done well by a smaller studio." He continued, "I think to me the magic of Hellblade is how well it was built, and how compelling its story was. But it is a masterful bit of design constraint and scoping, so that what it does, it does really well. It's not a hundred hour game, but the 10-15 hours gameplay that it is is really, really well done. So I think for us it was more of a test case, of 'hey, if we were to acquire Ninja Theory, and they were to just continue shipping games of the quality and scope of Hellblade, would we consider that a success?' And the answer is yes."
Det vites fortsatt ikke når Bleeding Edge lanseres, eller om hvorvidt Ninja Theory nå har kapasitet til å håndtere flere produksjoner av gangen.