Vi fikk nylig muligheten til å snakke med Xbox-markedssjefen Aaron Greenberg, noe vi har gjort flere ganger før, og han har alltid mye interessant å fortelle. Samtalen gled blant annet inn på Xbox Game Pass som har vokst dramatisk den siste tiden på både PC og Xbox, og vi ville blant annet vite hvordan det påvirker spillene og de som spiller dem:
"It's been incredible to see the reaction. Talking to both development partners and the customers, we realised there was an opportunity to create an audience, create a great value with gaming and help people discover their next favourite game.
What's really fun for me is talking to our development partners and seeing the success they're having, because we have a lot of people that are making games that in some cases would struggle to reach an audience, but overnight they could have millions of people playing their game because it becomes the latest new release or shows up essentially in their queue in Game Pass."
Ett av de spillene som har dratt nytte av dette er tydeligvis Sea of Thieves, som er ett av de mest populære Xbox Game Pass-spillene. Greenberg forklarer:
"Sea of Thieves has been one of our top-performing titles in Game Pass. It was one of our first titles that we launched day one into the service, and you're right, it's built a huge community both on the PC and console, and I think Game Pass has been a big part of that."
