Riot Games has announced that it has signed a multi-year partnership agreement with Coca-Cola, tying the beverage brand to League of Legends: Wild Rift esports as its founding partner.
As the announcement post states, this deal is set to be the "first of its kind" for esports and mobile gaming, and will see Coca-Cola co-creating fan experiences for both Wild Rift and Wild Rift esports, with the brand also set to serve up "custom rewards and experiences" for fans.
"Coca-Cola helped launch what is now the biggest esports on the planet, League of Legends Esports, so I'm thrilled that they see the future in Wild Rift Esports as well," said Leo Faria, global head of Wild Rift Esports at Riot Games. "This partnership will span across more than 100 countries, including the eight regional leagues that serve as the foundation for our sport."
While there's no direct mention of the exact length of the deal, we are told that the recent It Must Be Real campaign was the first display of the partnership.
