ESL Gaming has officially partnered with the music agency MassiveMusic, in a bid to create a "sonic identity" for the ESL. According to the blog post, this includes a new two-minute long anthem, a three-second sonic logo, and a one-second sonic stamp.
"We are very excited to have introduced the ESLs sonic brand identity to our fans," said Rodrigo Samwell, ESL Gaming chief commercial officer. "Over the last years, we told the world that our purpose is to create a world where everybody can be somebody through esports. We showed what we look like with our award-winning visual identity and now we are showing how we sound."
As the blog post also adds, the anthem is designed to sit between electronic and orchestral genres, and sets itself apart by moving away from the "generic rock or electronic genres" which are used elsewhere in esports.
It's likewise mentioned that the master brand anthem has various versions to "suit different moods, genres, and styles" and will be used by ESL across all of its live experiences.
