This week Lamborghini revved its engines and then embarked on a new chapter in its long history, by establishing its first esports event. Based in Assetto Corsa Competizione, The Real Race started a few days ago and will run across five-weekend qualifiers before concluding with a live final at Lamborghini's headquarters in Sant'Agata Bolognese, Italy.
Racers will get behind the wheel of a Lamborghini Huracán GT3 EVO, and by the looks of things they will be able to sport one of 12 exclusive liveries for the event. The winners of the final will get drive a real Lamborghini (and hopefully not crash it) as part of an all-expenses trip to Italy. Qualifying is open now (you'll find more details here), and the final is due to take place in September of this year.